TrustNavigator Blog

The TrustNavigator focus continues to recognize and adapt to the biggest cultural issue affecting all of our futures. The millennial generation are now the biggest consumers, the largest buyers of homes and users of debt and the broadest segment of our workforce. For parents they are the generation not only to succeed you, but maybe to support you. For employers they must provide the skills necessary to match future needs. For colleges they will determine the survivors in a competitive market where a declining birth rate and inflated pricing threatens the future value model.

In the next few blogs we are going to address the scenario separately for parents, colleges and employers. All are going thru their own cultural change and response to technology, and how they are impacting the millennial and Generation Z. We tend to forget that the next generation is a result of our behavior not visa versa. When people roll their eyes at the younger generations’ quirks and decisions its time to look in the mirror. Not to wonder what planet they come from in their character.

Just look at these four trends involving the change in the housing market:

1. Government Increased regulation of mortgage lending and stricter underwriting criteria.
2. Low interest rate and interventionist central bank policy causing weak labor markets for young workers, leading them to delay household formation and homeownership.
3. Millennials’ lower preferences for owning rather than renting caused by lower wages and GIG job patterns with lower job security.
4. High levels of student loan debt among younger households causing a debt load to a young generation before they have a career path to pursue to pay it off.

Did they cause any of these factors? These issues are not only changing spending patterns and creating experiences that will influence their futures. This environmental experience will affect this generations’ ability to be able to help parents and consider long term goals for careers. Technology has surely had an influence on our society’s shortening of time horizons and goal pursuit. Instantaneous search has affected life exploration, risk and brain development (see past blogs ). There is a change happening today with our youth and our culture and the impact needs to be discussed to be prepared. Technology, parenting, and education have impacted their preparation to enter the job market and mature into society. Hiring is simply not the same. Retention and career expectations are evolving in very broad ways. Recruiting and post hire engagement needs to adapt to the ever-changing culture.

The next blog will discuss parental change now and the future. Subsequently we will address the college model and employers. These groups all struggle to adapt to their impact on our youth. We aim to simplify this process by trying to identify factors that have changed and their impact. In a newly networked world, many successful behaviors that have worked seemed to have been forgotten with new applications. We aim to identify some of these influences and try to show in some cases best practices and in other cases how we might modify our assumptions more accurately to the circumstances to have more predictable outcomes.

One example we will reference is how experiences influence our behavior. Parents are the way they are from their own memories of their childhood. Remember parents saying no one ever taught them to be parents? Colleges have a model they have practiced for centuries. Employers have gone thru economic cycles, the industrial revolution and now the technology transformation and have transitioned thru multiple generations of adaptation. Today their models reflect their experiences. Now at TrustNavigator we want to look at the future and help navigate to better outcomes. This happens by engaging the attributes of a technologically prepared generation and their aspirations as Simon Sinek discusses (see website video ) to reach the top of the mountain. Hang on this will be a fun and constructive journey. Please forward this to your friends and respond to our thoughts. We welcome the dialogue as we structure our organization to support this future transformation. Stay tuned.