The TrustNavigator Catalyst Alliance
Trust fills the void with competence
You don't hit the target just because you shoot. Referrals from a trusted resource are the “holy grail” of a testimonial introduction. Having varied subject matter expertise among peers in the Alliance, the members become more valuable to their clients as trusted advisors. Trust Navigator measures success on ROI and outcomes. Monthly meetings and features of the Alliance include:
- All members are vetted for subject matter expertise from peers and client interviews before being given an invitation to join.
- Every month members are required to give a referral to another member of the alliance. “Give before you get” is the passport to each meeting. This will result in over 300 annual verifiable introductions.
- Multiple partners of the Alliance rotate hosting monthly events to introduce themselves and their subject matter expertise to each other to understand the catalysts they provide to customers.
- A time is set aside for members to share issues and challenges with the peer group at each meeting to build trust and relationships between members of the Alliance to help their personal and professional success.
- Time is prioritized before the conclusion of the meeting to analyze each referral initiated before the meeting, for members to patronize the hosts for furthering relationships and clarifying expertise.
- Every referral is documented. Each is reviewed by the facilitator/Innovation Ambassador for follow-up, timing, and path to outcome. This strategy review of all introductions is a part of the accountability and ROI in the unique alliance of TrustNavigator.
Setting the Table
Tom Roulston has spent over 40 years managing, coaching, and advising businesses exploring options for solutions to their challenges. He is intent on leveraging lifetime networking to create an expedited way to connect services to the needs of the C-Suites of businesses. Networking and referrals are critical components of service providers' growth and success.
Membership and participation in business and industry groups can be educational and occasionally valuable for networking to referrals of service providers. But there is no accountability, definable ROI or guaranty of results. Finding new clients with challenges in need and valuing their deliverables can be very time-consuming and frequently is a non-productive search for a “needle in the haystack.” Interviewing potential users of services needs to focus on the true diagnosis of an issue. Developing relationships and trust can mutually be satisfied by the statement, “If I can't help you, I know someone who can.”
It is Tom’s belief from experiences with public, private, and family businesses as well as multiple startups, that subject matter expertise is best represented by creating value-added content to promote distinction of service. The alternative can be” cramming a square peg into a round hole.”
TrustNavigator is the vehicle to focus service provider time on the results of their distinctive deliverables to help businesses transition their dreams to measurable results. Finding and selecting advisors to seek opinions and expertise can also be an unproductive time-consuming process for businesses. Finding the right provider of subject matter knowledge and building a relationship based on enduring respect and trust is the panacea for all businesses. The world is looking for trustworthy resources and reliable, and creative advisory. Matchmaking from warm referrals of vetted providers is the testimonial-driven deliverable from The Trust Navigator Catalyst Alliance to their best relationships.